Lynell Agency Call now

Marketing agency · Midwest

Full-service marketing for service businesses.

Lynell Agency runs Google Ads, produces photo and video, runs social and YouTube ads, and builds websites for local service businesses. One team handles all four, so every channel points at the same goal: more calls and booked jobs.

Book a free marketing review See what we do
  • Ads, video and web
  • One team
  • Every lead tracked

Our team has worked with

Why marketing underperforms

Most service businesses hire four vendors who never talk to each other.

An ads person, a videographer, a social freelancer and a web designer each do their part. Nobody owns the result, so the pieces never line up.

  • Ads send people to the wrong page. Paid clicks land on a homepage that doesn’t match the search.
  • Video sits unused. A shoot happens once, and the footage never makes it into ads or onto the site.
  • Social ads run blind. Spend goes out with no way to tell which posts brought in a call.
  • Nobody sees the whole picture. Four reports, four logins, and no single answer to “what did this month bring in?”

We run all four from one plan, so the ad, the video, the post and the page tell the same story.

Services

Four services, one team, one goal.

Use one or all four. Each is built to bring in calls and booked jobs, and each is tracked so you can see what it produces.

  • PPC

    Google Ads management

    Search ads for the people looking for exactly what you do, today. We build the campaigns, write the ads, and send each one to a landing page that matches the search.

    • Keyword and search-term management
    • Landing pages matched to each ad
    • Cost per lead, reported monthly

  • Production

    Photo and video production

    Our in-house crew shoots your work, your team and your process. One shoot gives you footage for ads, social, YouTube and your website.

    • Brand films and ad spots
    • Project and team photography
    • Cut-downs for every platform

  • Social

    Social and YouTube ads

    Video ads on YouTube, Instagram and Facebook that put your business in front of local customers before they start searching, with tracking on every campaign.

    • YouTube and Meta campaigns
    • Local audience targeting
    • Creative made from your footage

  • Web

    Custom web design

    Hand-coded, fast websites designed from a blank page, with copy written around the call, the quote request or the booking. Every other channel points here.

    • Design, copy and build
    • Call and form tracking
    • Hosting and care plan

Not sure where to start? Most clients begin with one channel. We’ll tell you which one fits your business and budget on a free review call.

Process

From first call to first leads, in four steps.

You approve the plan, the creative and every campaign before anything goes live.

  1. Discover

    We learn your services, customers and competitors, and agree what marketing needs to achieve.

  2. Plan

    We pick the channels that fit your budget and map how each one leads to a call or booking.

  3. Produce

    We shoot the footage, write the ads, build the pages and set up tracking.

  4. Launch and report

    Campaigns go live, and each month you see what came in and what we’re changing.

Every client gets

What you can hold us to.

  • 1

    Team for ads, video, social and web, and one person you talk to.

  • 0

    Templates. Every ad, video and page is made for your business.

  • Day one

    Call and form tracking from launch, so every channel shows what it brings in.

Production in-house

We shoot the video your ads run on.

Our founder comes from commercial directing and camera work, so production isn’t outsourced. One shoot becomes YouTube ads, social cut-downs, website video and photos, all made to bring in the same customer.

  • Brand films and ad spots
  • Vertical cut-downs for social
  • Photography for your site and profiles

Video helps you get found too. YouTube videos can show up in Google results and AI answers, and a video on your site gives people a reason to stay.

Ask about production

Work

Selected work

Websites we’ve designed for local service businesses and studios. Each is built to be the page every ad and video points to.

Concrete

Light Stone Concrete

Concrete contractor

Finish picker, before/after slider and a 3-step estimate form.

Lawn care

Tyler’s Lawn Care

Lawn care

ZIP route checker and a weekly or every-other-week plan toggle.

Fencing

Ironbark Fence Co.

Fencing and gates

A live fence builder that draws the fence and fills the quote form.

Pool & spa

Halcyon Pool & Spa

Pool service and repair

Separate service and repair paths, with a sample visit report.

Plumbing

Bluebird Plumbing & Rooter

Plumbing and drain service

A “What’s wrong?” picker, an upfront-price ticket and an urgent-leak prompt.

Real estate

Hollis & Crane Estates

Luxury residential real estate

Property video hero, featured listings and a private-showing request.

Dental

Marlowe Dental Studio

Cosmetic and family dentistry

Treatment pages, a new-patient request and a calm booking flow.

Daycare

Little Acorn Learning Center

Child care and preschool, Columbus, Ohio

Programs by age, tour booking and a parent FAQ.

Architecture

Lakefront Studio Architects

Architecture, Milwaukee

Project-led portfolio with a residential and commercial filter.

Recovery

Reform Recovery Lab

Sports therapy and recovery

Session menu, membership comparison and session booking.

Esthetics

Sable Skin Studio

Esthetics studio

Treatment menu, first-visit notes and a booking request.

Founder

Meet the person running your marketing.

You work directly with Anthony, from the first call to every monthly report.

Portrait of Anthony Foster, smiling with arms crossed, in black and white

Anthony Foster

Founder and creative director

Anthony spent years in marketing production and worked as a commercial director and DP. Now he runs ads, video and websites for Midwest service businesses, with one goal: more calls and booked jobs from every dollar you spend.

Recent sites: Light Stone Concrete and Tyler’s Lawn Care, plus our own spec work for fencing, pool and plumbing companies.

FAQ

Questions, answered plainly.

What does a full-service marketing agency do for a service business?

We run the channels that bring in customers: Google Ads, social and YouTube ads, photo and video production, and the website they all point to. One team plans them together and tracks every call and form back to its source.

How much do Google Ads cost for a service business?

You set the ad budget and pay Google directly. Our management fee is separate and quoted after a short call, based on how many campaigns you need. [Add starting fee.]

Do I need a new website before running ads?

Not always. If your site loads fast and has a clear call or form, we can start with ads. If it doesn’t, we build a landing page first so paid clicks aren’t wasted.

Do you shoot the photos and video yourselves?

Yes. Production is in-house, led by our founder, who has worked as a commercial director and DP. We plan one shoot to cover your ads, social, YouTube and website.

Can you run YouTube and Instagram ads?

Yes. We make the creative from your footage, target local audiences, and track which campaigns lead to calls and bookings.

How soon will I see leads?

Paid ads can bring in traffic as soon as they go live. Search rankings from SEO take longer, usually months. We report monthly so you can see the trend.

Can I start with just one service?

Yes. Most clients start with one channel and add more once it’s working. We’ll recommend where to start on a free review call.

Let’s work together

Tell us about your business and what you want more of. We’ll reply within one business day.

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